Why is it that half the shit targeted at the young male demographic somehow hits me? Like, you know Spike TV, the “First Network for Men” — Why is that my favorite channel?

Actually, I know why it is. They play “Star Trek: The Next Generation” and “Star Trek: Deep Space Nine” episodes for four or more hours a day, at least five days a week. Now even if the only other program they had was the Emergency Broadcast System, it’d still watch it. Besides all the Trek, they run shows like “CSI,” “MacGyver,” and “The Three Stooges”; for a while, they had some original animated series like “Gary the Rat” and the Stan Lee-created, Pamela Anderson-starring “Stripperella” (which I now have on DVD!); and upcoming scheduling will include “Blade: The Series” — the network’s first original-scripted drama, based on the Marvel comic book and movie trilogy — as well as the entire “Star Wars” and “James Bond” movie franchises.

I think that more than makes up for the all the wrestling, ultimate fighting, and wild police chases that’s played the other half of the time. (That would be the “half” that I don’t give jack shit about.)

Starting in May, a resigned, modern block-lettered logo will replace the existing curvy tire-tread logo that’s been the station’s stamp since it took over the TNN channel in 2003. To accompany the new logo, Spike is ditching its familiar male-geared tagline for the more gender-neutral “GET MORE ACTION,” because, really, who doesn’t want more action?

Ah, Spike, you’re a network after my own heart. Now if I could figure out why I’m up all night watching your “Baywatch” reruns.