Earlier this month, I wondered will viral marketing help The Love Guru, which hits theaters next Friday, June 20.

Well, I’m still wondering, especially now since The Love Guru has somehow managed to tie itself into Father’s Day, which for those of you who don’t know, is today.

For this occasion, you can send Dad a Love Guru e-card, which I’m sure he’ll greatly appreciate it. While you’re at it, check out some of these other sites of interest for the Guru Pitka Book Club and Just For Pubes — yes, for pubes.

Check out the links below to the film’s viral sites, which are clever, though I’m not sure that the text that was sent along with it makes any sense. Hmm… you tell me, maybe I just don’t get it.

Mariska Hargitay, Mariska Hargitay,

A picture is worth a thousand words. Imagine the value of a picture with words. Mad cheddar!

Send your Dad one of these personalized E-Cards.
www.lovegurumovie.com/site/pops/ecards/

Dad’s getting older and some of those short and curlys may not be so bright anymore.
Let Pops know about Just For Pubes.
www.justforpubes.com

Dad can probably use a vacation… from moms nagging, so send him a picture that looks like he’s on vacation…with me!
www.lovegurumovie.com/site/pops/pitkavacation

If Dad is looking for some enlightenment, I’m sure he can find it in one of the book’s I’ve written.
www.pitkasbookclub.com

Dad likes beer and the couch, but his waistline doesn’t? Get him back in tune with his body.
www.lovegurumovie.com/site/pops/yogaposes

On Father’s day, it’s ok for your Dad to have a big head.

If he doesn’t already, send him this:
www.lovegurumovie.com/site/pops/bobblehead/bob blehead.swf