By Empress Eve
| @
|
Friday, September 4th, 2009 at 11:39 am
Summit Entertainment, the movie studio behind the Twilight film franchise, has sealed a cross-promotional deal with online virtual playground Habbo for the upcoming film Twilight Saga: New Moon.
Starting this November, as New Moon‘s theatrical release approaches, Habbo will debut a New Moon-themed virtual space within its 31 virtual worlds around the globe, where users will be able to decorate their virtual rooms with items from the new movie.
According to the LA Times, some of the virtual items available for sale will be a water fountain, a clock tower, the Volturi Crest, and Jacob’s barn door.
Details of the deal are still being worked out, but there will most likely be an online media campaign to promote the New Moon film and its online Habbo environment, and Summit plans to reach out to various Twilight fan communities to help get the word out. Habbo is also planning to schedule events worldwide for fans of the Twilight books and movies to attend.
The virtual online Habbo environment is most popular with tweens and teens in over than 30 countries and the company claims to have 13 million unique users globally.
You may have noticed that we're now AD FREE! Please support Geeks of Doom by using the Amazon Affiliate link above. All of our proceeds from the program go toward maintaining this site.
Students of the Unusual™ comic cover used with permission of 3BoysProductions
The Mercuri Bros.™ comic cover used with permission of Prodigal Son Press
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL
Leave a comment