Apple‘s next television product — said to be dubbed iTV — could feature support for popular video rental subscription service Netflix, Business Week reports.
If true, a Netfix-enabled iTV would surely be a huge hit given the device’s speculated $99 price tag. The new TV product would also feature a multitude of potential apps that would presumably also work with iPhone and iPad operating system iOS.
This might also be the reason the current favorite set top streaming media box Roku just received a price drop across the board — their low-end model now just $59.
Then again, Apple would definitely like to capitalize on movie and television rentals at $0.99 a pop. Adding support for Netflix would make this task much more difficult considering its “Watch Instantly” streaming video library seems to be growing — with a huge addition coming September 1 that will see Lionsgate, MGM, and Paramount films as part of their deal with Epix. [READ: Netflix “˜Watch Instantly’ Library Adds Films From Paramount, MGM & Lionsgate]