Will Apple’s iTV Have Support For Netflix?

Apple‘s next television product — said to be dubbed iTV — could feature support for popular video rental subscription service Netflix, Business Week reports.

If true, a Netfix-enabled iTV would surely be a huge hit given the device’s speculated $99 price tag. The new TV product would also feature a multitude of potential apps that would presumably also work with iPhone and iPad operating system iOS.

This might also be the reason the current favorite set top streaming media box Roku just received a price drop across the board — their low-end model now just $59.

Then again, Apple would definitely like to capitalize on movie and television rentals at $0.99 a pop. Adding support for Netflix would make this task much more difficult considering its “Watch Instantly” streaming video library seems to be growing — with a huge addition coming September 1 that will see Lionsgate, MGM, and Paramount films as part of their deal with Epix. [READ: Netflix “˜Watch Instantly’ Library Adds Films From Paramount, MGM & Lionsgate]

[Source: Business Week via CrunchGear]


  1. If iTV doesn’t get Netflix, I’m officially calling the device over and done with.

    Comment by Dave3 — August 31, 2010 @ 9:12 pm

  2. I still rely on LoggTV for real time TV

    Comment by Joe W — August 31, 2010 @ 11:46 pm

  3. But the shame of all these netflix devices is that Netflix is slowly abandoning the dvd portion of their service.
    The streaming just doesn’t have the quality that the a dvd or blu-ray disc can bring to the table not to mention the options of sound, special features, etc.
    I plan on dropping my Netflix account soon for just this reason. I am tired of waiting 3 months for a dvd release…..very long wait, long wait, very long wait, short wait, long wait, ad nauseum.

    Comment by Brian — September 1, 2010 @ 1:29 am

  4. What the hell is an iTV? You mean Apple TV?

    Comment by Joseph Rose — September 1, 2010 @ 4:59 pm

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