Geek Discussion: ‘Zookeeper’ Ad Found In 2007 TV Rerun; How Do You Feel About Digital Advertising?
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It’s no big revolution that sometimes advertisements are digitally added to TV programs””usually during sporting events on the fields and walls””but it may just be reaching ridiculous levels in odd places.

Someone was watching a How I Met Your Mother rerun recently and noticed something interesting: some sort of magazine or book bearing the mark of the upcoming Kevin James family comedy, Zookeeper. The problem here is, the movie comes out this Friday, July 8th, and this particular episode of How I Met Your Mother first aired on March 19, 2007 (see the original screenshot of the episode pre–digital ad by clicking right here).

Though the random advertisement is very strange, let’s be honest: this isn’t really harming anything or anyone. That said, how far is too far when it comes to digitally inserting advertisements into TV shows and other things? And does this new ad cross that line, or are you OK with it?

The Daily What, who had the screen capture you see above (via Flickr), also provided a link to other instances of digital advertising. As you can see, one is for Pepsi on a sports field (much more normal), while another is a package of Oreo cookies digitally added into an episode of Friends.

Personally, this doesn’t bother me much. But a line does have to be drawn in the sand somewhere. So long as these ads aren’t easy to spot and stay out of the way for the most part, have a field day. But when random products are show up all over the place while you’re trying to enjoy watching a show, that’s another story.

But it doesn’t really matter what I think. What do YOU think? Have digital advertisements crossed the line with random new movies added into old reruns (what’s next, a sweet poster for The Dark Knight Rises on the wall at Cheers?) and product placements slapped in the middle of an old favorite episode? Or is it still hidden enough where you don’t notice and don’t care?

Scream your mind.


  1. I’m pretty dead set against RetCon of any kind. Who wants to see a Microsoft ad secreted into an episode of ST:TNG? I do not.

    Otherwise, the fact that a promo department would go to this length to advertise another throwaway Kevin James movie is far more hilarious than The Zookeeper ever could be.

    Comment by Dave3 — July 7, 2011 @ 12:13 pm

  2. ‎”By the way, if anyone here is in marketing or advertising…kill yourself. Thank you.” -Bill Hicks

    Comment by Xe Ro — July 7, 2011 @ 5:33 pm

  3. This is pretty lame. It doesn’t bother me but I think it’s a lot of wasted effort and a terrible way to advertise. 

    Comment by WordSlinger — July 7, 2011 @ 1:56 pm

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