Recently it was announced that Blockbuster would be closing their final 300 retail store locations and ending their rental-by-mail service to focus solely on digital offerings. The final nail in the coffin of the video store experience, sadly, for many of the younger generation who will never know what we know, unless one of the few rental stores you’ll likely still find sprinkled around happens to be in your area.

The plan was to have everything shut down by early 2014, but it appears that they might be in a hurry to get things done. The final movie has been rented out, and it’s a perfectly fitting final rental: This Is The End.

Continue below to see the tweeted image of the final rental, as well as a response from co-writer, co-director, and star Seth Rogen.

[Source: THR]