While fans of the Seattle Seahawks lick their wounds and fans of the New England Patriots celebrate accordingly, the rest of the world now debates the important questions about the Super Bowl, such as “Which movie trailer did you like most?” or more importantly, “Which ad was the best?” Because after all, that’s what the non-sportsing types care about.
Ever since Apple’s ‘1984’ ad against Big Brother, the stakes go up every year for advertising for the Super Bowl. While this year seemed to be “The Year of Emotional Outcry,” there were still a few spots that went for that “Oh, that’s cool” factor. Some talk on social media is that an early frontrunner for “favorite” is the Bud Light “Pac Man” commercial amongst the more geeky viewers. In it, a patron at a bar who’s “Up For Anything,” is unwittingly turned into the legendary Pac-Man video game icon. The patron then runs around a giant grid avoiding the ghosts just like in the classic arcade game.
Check out the Bud Light “Pac-Man” ad in the video here below.
Would you be willing to run around the grid yourself or, better yet, what classic arcade game would you want to play in real life?
Apparently, the guy who becomes Pac-Man in the ad was really just a bar patron. Riley Smith, 30, a personal assistant from LA, according to People, is not an actor — which was a conscious decision for the ad on Bud Light’s part. A few more details from the People article:
Once they [Bud Light] figured out the idea was actually feasible, the set was built in Los Angeles over the course of four days, Smith was picked to play the game, and they had to get the shot all in one take – and cross their fingers that their randomly chosen man would actually enjoy it.
So Smith’s surprise and excitement that we saw was the real deal. Here’s what Smith said about when the doors opened and he saw the grid he had to run through:
I had just eaten all these appetizers and cheese and had a bunch of coffee,” he says. “So when you see me running around in there…they’re more than lucky I didn’t barf!”