Video: Ryan Reynolds Suits Up As Deadpool For Testicular Cancer PSA
Thursday, January 28th, 2016 at 5:43 pm
Fox is putting the pedal to the metal when it comes to the marketing for Deadpool, starring Ryan Reynolds. Ever since the first footage dropped at Comic-Con last year, the movie has easily become one of the most anticipated of 2016. We’ve seen plenty of examples of a very successful marketing campaign that goes beyond just the two trailers that have been released. From Reynolds appearing in character to spend time with a group of kids dressed as the X-Men during Halloween, to celebrating his own version of the 12 Days of Christmas, Fox is making sure that you will go out to see the unconventional anti-hero next month. They’ve even played on the fact that they are releasing the film on Valentine’s weekend, with some so-called romantic ads. And have recently gone international by celebrating Australia Day, which may or may not be a nod to the fact that Wolverine could appear in the film – that or just another chance to diss X-Men Origins: Wolverine for giving Deadpool such a poor origins story.
Now, the team at Fox is taking the Deadpool marketing campaign to a whole new level. They are doing PSAs, and now just any ordinary PSAs, but very serious ones. Check out Deadpool delivering a PSA about testicular cancer in his own informative and hilarious way.
Cancer is a very serious thing, and joking about it can be a touchy subject. But here, Deadpool talks about the seriousness of the deadly form of cancer in a hilarious and honest way. Complete with pictures of where and how men should check themselves, I think Deadpool gets the message across. And who better to talk about testicular cancer than “a guy who looks like a testicle with teeth.”
The video first appeared on Reynold’s official Twitter account.
Directed by Tim Miller, the film also stars Morena Baccarin, T.J. Miller, Gina Carano, Brianna Hildebrand, and Ed Skrein opens in theaters on February 12, 2016.
Here’s the official plot synopsis:
Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.