The Drill Down 538: Stay Vigilant
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On this week’s The Drill Down podcast, half the country fights back for net neutrality, more political meddling on Facebook, Twitter, and Microsoft, ads coming to Netflix? … and much, much more.

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Geek Discussion: ‘Zookeeper’ Ad Found In 2007 TV Rerun; How Do You Feel About Digital Advertising?
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It’s no big revolution that sometimes advertisements are digitally added to TV programs””usually during sporting events on the fields and walls””but it may just be reaching ridiculous levels in odd places.

Someone was watching a How I Met Your Mother rerun recently and noticed something interesting: some sort of magazine or book bearing the mark of the upcoming Kevin James family comedy, Zookeeper. The problem here is, the movie comes out this Friday, July 8th, and this particular episode of How I Met Your Mother first aired on March 19, 2007 (see the original screenshot of the episode pre–digital ad by clicking right here).

Though the random advertisement is very strange, let’s be honest: this isn’t really harming anything or anyone. That said, how far is too far when it comes to digitally inserting advertisements into TV shows and other things? And does this new ad cross that line, or are you OK with it?

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