G4 Will NOT Become Esquire Network After All; What Does It Mean For The Channel’s Future?
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Geeks everywhere were upset when it was announced that the popular G4 channel shows X-Play and Attack of the Show! would be canceled, and that the channel itself was to be re-branded as a channel aimed toward an “upscale” male audience, later confirmed to be called Esquire Network.

The final change was set to take place on September 23rd, but like a wrongly convicted man being saved from the electric chair by a phone call seconds before the switch was to be flipped, a last minute announcement has changed things. Now, instead of G4 it will by the Style channel being re-branded as Esquire Network.

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G4 Cancels ‘Attack Of The Show’ and ‘X-Play’; Aims At Upscale Male Audience
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G4, the channel aimed toward a geek audience, has decided to cancel its two best programs, Attack of the Show! and X-Play. The shows will continue through the end of this year.

The announcement comes as G4 now apparently is looking to transform itself into a network aimed toward an “upscale” male audience, similarly to the magazines GQ or Esquire (who could be companies that G4 is looking to partner with down the road), instead of anyone interested in video games and geek culture.

The news will not only stun the fans of these two shows that have been on the air for the past 7-9 years, but will also come as something of a blow to the faithful following who will wonder why G4 would want to wander from geek to upscale male-aimed content.

Continue reading to see the full press release from G4.

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G4 To Pay Tribute To ‘Jackass’ Star Ryan Dunn Before ‘Proving Ground’ Returns
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Before he was killed in a terrible car accident a week ago, Jackass star Ryan Dunn had just made his debut on G4 in the new show Proving Ground with co-host Jessica Chobot. In the wake of his untimely death, it was decided to put the rest of the show’s episodes on hold.

Now G4 has announced that they will air a special hour–long tribute to Dunn on Attack of the Show that will air on July 19th at 7pm EST. In the tribute some of Dunn’s memorable moments will be shown, accompanied by interviews with his friends, family, and colleagues. After the special tribute concludes, Proving Ground will resume airing the 9–episode season in its original time slot of 8pm EST.

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