The first look at Cloverfield Paradox aired during the Super Bowl on Sunday night, and in a huge surprise announcement, Netflix will premiere the film on their streaming service tonight after the Big Game!

After being delayed multiple times, the film continues the vague and strange marketing campaign that the Cloverfield films are largely known for. Even finding out who will distribute the film was a mystery. But Netflix is no stranger to releasing big teasers on Super Bowl Sunday. They started to practice that last year with Stranger Things 2, and look how successful that turned out to be.

Now the teaser offers a tiny sneak peek into J.J. Abram’s latest mystery box, and it is just as cryptic and strange as the last two. Check out the first look at Cloverfield Paradox here below.

The Cloverfield films have been known to have an unorthodox marketing campaign. From out of nowhere a trailer can appear for a film that was produced under a different title. And for the most part, this strategy has worked. It may not produce wild box office numbers like blockbuster tentpoles do, but under the production and marketing budget of the two films so far, it is enough of a hit to warrant more.

However, it appears that Paramount Pictures is having second thoughts about releasing the next Cloverfield film, which is tentatively titled God Particle. There are reports now that the film might be heading to Netflix. More on the story below.