Syfy, known for its popular TV series like Battlestar Galactica, Eureka, and Warehouse 13, typically makes its presence known with panels and promotions at events like Comic-Con in San Diego and New York. Now, they’re branching out for the first time to South By Southwest (SXSW), currently underway in Austin, TX, and they’re making their presence known in a unique way – with a pop-up hotel!

The special pop-up hotel is part of the Defiance Container Village by Syfy located in a downtown parking lot and includes fully functional rooms featuring minimalist design, a 24-hour concierge service, round-the-clock security, their own bathroom and shower facilities, and twice daily maid service. The area is meant to promote the network’s upcoming television series and accompanying online game, Defiance.

Continue to see some more images of the hotel.

In March of last year, we told you about an incredibly ambitious new project being developed by Syfy and Trion, the game studio behind the highly popular MMORPG Rift. The epic plan was to create both an online video game and an original TV series that were set in the same world, and as the story of the show progresses, writers would incorporate significant moments from the game into the show, allowing players to be a real part of the show they’re watching.

The very idea is awe-inspiring, but it’s also easy to dismiss it as too much to pull off. Thankfully, those involved in the project, which is being called Defiance, were on hand at E3 to give us our first look at both the game and the show, so you can get a much better idea of what they’ll look like.

Click on over to the other side to see a trailer and a making of video for both the show and game.