Disney knows how to celebrate its anniversaries. Remember the pop culture phenomenon that was Disneyland‘s 50th? That more-than-yearlong event a decade ago was one of Walt Disney Parks & Resorts’ most major milestones to date.
Ten years later we honor the park’s 60th. While not as noteworthy as the previous one, longtime Disney fans will be delighted by the array of new entertainment and “enhanced” features within attractions. Let’s dive right in!
The Walt Disney Company claimed a number of momentous milestones and achievements in 2012, such as boasting the highest-grossing film of the year (Marvel’s The Avengers). But as Disney reached some considerable points, they also faced and developed a handful of issues. This special edition of Disney In Depth looks back at the world of Disney in 2012, with my top 10 best in this edition, and “bottom” 10 worst (with some suggestions on how to remedy those problems) in next week’s edition.
We were all shocked to discover when Darth Vader revealed himself to be Luke Skywalker’s father. But we experienced perhaps even more shock when news broke this week that The Walt Disney Company was acquiring Lucasfilm, George Lucas‘ 41-years-strong company. Now, Mickey Mouse will be both Vader’s and Luke’s parent, though not by blood — what an awkward “modern family” that deserves some critical examination.
Puns and jokes aside, this $4 billion purchase follows what has been a whirlwind of new ventures for Disney in just the past seven years since Bob Iger attained the role of CEO of The Walt Disney Company. 2006 marked Disney’s purchase of Pixar. 2009 signified Disney’s purchase of Marvel. And now 2012 represents news of Disney’s purchase of Lucasfilm. One can only imagine what the Mouse House will obtain in 2015 if this ironically-consistent pattern of buying a big entity every three years continues. These heavily-expensive, but ingenious acquisitions reflect Disney’s focus of branding and leveraging well-known and well-received properties.