Don Jon
Director: Joseph Gordon-Levitt
Screenwriter: Joseph Gordon-Levitt
Cast: Joseph Gordon-Levitt, Scarlett Johansson, Julianne Moore, Tony Danza
Relativity Media
Rated R | 90 Minutes
Release Date: September 27, 2013

Joseph Gordon-Levitt makes an auspicious filmmaking debut with Don Jon, a risqué romantic comedy about Jon Martello (Gordon-Levitt), a Jersey Shore caricature with a heart of gold… and a porn addiction.

Jon is a muscular, handsome; an all-around good guy. His buddies call him “Don Jon” due to his ability to “pull” a different “perfect 10” every weekend, but even the hottest fling can’t compare to the pleasure he finds alone in front of the computer watching pornography.

Barbara Sugarman (Scarlett Johansson) is a quick-witted, gorgeous Long Island girl – and Jon’s dream woman. Raised on romantic Hollywood movies, she’s determined to find her Prince Charming (or Channing Tatum) and live happily ever after. Saddled with unrealistic expectations of the opposite sex, Jon and Barbara both struggle against a media culture full of false fantasies to try and find true intimacy.

In Don Jon, Joseph Gordon-Levitt stars as Jon, a Jersey Shore-inspired character who has a serious porn addiction who falls for Jersey girl Barbara (Scarlett Johansson), but he has some unrealistic expectations about relationships. The film, which was also written and direct by Gordon-Levitt, features plenty of porn montages, thanks to Jon’s porn proclivities. While the indie was made on a small budget, Relativity picked up the film at Sundance earlier this year, and now Don Jon has a large advertising and marketing budget to work with.

So, where did some of that new advertising money go?

To place ads for the movie on porn sites, of course!