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G4 Will NOT Become Esquire Network After All; What Does It Mean For The Channel’s Future?
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Geeks everywhere were upset when it was announced that the popular G4 channel shows X-Play and Attack of the Show! would be canceled, and that the channel itself was to be re-branded as a channel aimed toward an “upscale” male audience, later confirmed to be called Esquire Network.

The final change was set to take place on September 23rd, but like a wrongly convicted man being saved from the electric chair by a phone call seconds before the switch was to be flipped, a last minute announcement has changed things. Now, instead of G4 it will by the Style channel being re-branded as Esquire Network.

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G4 Officially To Become Esquire Network; First Two Original Series Set
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Back in October it was announced—much to the disappointment of geeks and gamers everywhere—that G4 was canceling its two best shows, Attack of the Show! and X-Play, and that the network would be rebranded as an upscale men’s channel, with a partnership with GQ or Esquire Magazine also possible.

Now the change has been made official with the announcement that starting on April 22nd, G4 will cease to exist and NBCUniversal will begin the channel’s run as the Esquire Network.

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