Sure everyone was surprised when Netflix released The Cloverfield Paradoxjust moments after Super Bowl LII. While the excitement for yet another Cloverfield could not be contained, the reviews that followed after critics watched the film were swift. Many said it was easy to see why Paramount may have dumped the film on over to Netflix, who reportedly paid up to $50 million dollars to distribute it.
Now we are getting a better picture of why the studio may have done that. However, it also appears that this will be a one-time thing as the studio has every intention to release the next film in the connected cinematic universe, Overlord, theatrically. More on the story below.
The first look at Cloverfield Paradox aired during the Super Bowl on Sunday night, and in a huge surprise announcement, Netflix will premiere the film on their streaming service tonight after the Big Game!
After being delayed multiple times, the film continues the vague and strange marketing campaign that the Cloverfield films are largely known for. Even finding out who will distribute the film was a mystery. But Netflix is no stranger to releasing big teasers on Super Bowl Sunday. They started to practice that last year with Stranger Things 2, and look how successful that turned out to be.
Now the teaser offers a tiny sneak peek into J.J. Abram’s latest mystery box, and it is just as cryptic and strange as the last two. Check out the first look at Cloverfield Paradox here below.
The Cloverfield films have been known to have an unorthodox marketing campaign. From out of nowhere a trailer can appear for a film that was produced under a different title. And for the most part, this strategy has worked. It may not produce wild box office numbers like blockbuster tentpoles do, but under the production and marketing budget of the two films so far, it is enough of a hit to warrant more.
However, it appears that Paramount Pictures is having second thoughts about releasing the next Cloverfield film, which is tentatively titled God Particle. There are reports now that the film might be heading to Netflix. More on the story below.
Cloverfield sequels aren’t exactly sequels, but they aren’t exactly spinoffs either. So while 10 Cloverfield Lane may have a similar title, it isn’t a direct sequel, it is a spiritual sequel that shares loose connections to its predecessor. Basically, these films are a part of a larger universe. The characters just don’t know it. But it is the fact that you never see these films coming that is not only surprising but refreshing.
But to hide that 10 Cloverfield Lane was related, the film was shot as Valencia and then changed its title a few months before release. With the Cloverfield films popular again, it’s easy to see why people might be more interested in any new titles from Bad Robot and Paramount.
However, Paramount isn’t exactly being secretive about God Particle being the next chapter of the series. In fact, we are learning more about the film and how it ended up being connected. Check it out below.