Though we are still about five months away from the release of Batman v Superman: Dawn of Justice, the hype machine continues to run on all cylinders. Recently, a viral marketing campaign gave us a glimpse into the world of LexCorp. Then, a new rumor popped up hinting that Wonder Woman would take place months before the events of Batman v Superman, and that Batman has been observing Wonder Woman for some time.
In the months leading up to the film’s debut, we are likely to get even more trailers, clips, and other promotional items that will crack the DC Cinematic Universe wide open. Now a new set of images have appeared online, and Henry Cavill is talking a little bit about the highly anticipated sequel, and even a “prologue.” More on the story below.
It’s a banner week for viral marketing campaigns. Following the release of the Jaws 19 trailer to celebrate the 30 Anniversary of Back To The Future, Warner Bros. has unveiled a viral marketing campaign of their own to promote the upcoming release of Batman v Superman: Dawn of Justice.
Their latest push takes the form of an exclusive interview between Fortune Magazine and Lex Luthor (Jesse Eisenberg). Based on what we saw in the last trailer, Eisenberg won’t be anything like the quiet Mark Zuckerberg we saw in The Social Network, instead he looks to be more ruthless and cunning, but still having that cool-guy vibe. If anything the latest profile piece will give us some insight as to what kind of Lex Luthor we will see in the film. Check it out below.
In the past few weeks, director Zack Snyder confirmed rumors that Batman v Superman: Dawn of Justice would focus more on Batman than Superman. He explained that to help establish the Dark Knight as a character who existed long before Superman saved the Earth, we would need to “understand where Batman is with everything.” Of course with Ben Affleck signed on for a trilogy of Batman films plus other Justice League projects, Superman fans are beginning to lose hope for a sequel to Man of Steel, especially since WB doesn’t have any real plans for Superman after Justice League.
But consider the newest report a strange sign of hope. Snyder has gone on record to clarify that BvS is in actuality Man of Steel 2. More on the story here below.
Last week brought news that Mad Max: Fury Road‘s George Miller was rumored to be in talks to direct Man of Steel 2. Of course given how close the filmmaker was to directing a Justice League film back in the in the late 2000s, it was long overdue. And perhaps Fury Road‘s success convinced WB that the director deserved such an honor. However, there was no mention of a sequel during SDCC, and the film isn’t officially scheduled for a release, tentative or otherwise. Still Warner Bros. may be waiting to see how successful Batman v Superman: Dawn of Justice and Suicide Squad are before they confirm anything, which makes sense.
However, there is a new report saying that WB may actually be putting Man of Steel 2 on a permanent hold. More on the story below.
Warner Bros. is proceeding carefully with their plans for a shared cinematic universe based around their DC Comics properties (a lot of which rides on next March’s release of Batman v Superman: Dawn of Justice) to compete with the unassailable Marvel Studios. They had originally planned a sequel to 2013’s Superman reboot Man of Steel to kick off the summer of 2018, but the tentatively-titled Man of Steel 2 was taken off the roster as James Wan’s Aquaman moved into position as Warner/DC’s big 2018 summer tentpole release. Meanwhile, a solo Batman reboot starring Ben Affleck has been dated for November of that year.
Unlike Marvel Studios’ blockbuster line-ups, which are usually set in stone but remain subject to the occasional alteration, the DC Comics Shared Cinematic Universe release schedule appears to be in constant flux. Even though Man of Steel 2 is not in active development at Warner Bros. for the moment, that can always change, and fast.