Turning toys and games into movies is no new deal. Dodgeball: An Underdog Story, Transformers, and G.I. Joe: The Rise of Cobra have come and gone, with movies based on Battleship, Stretch Armstrong, Clue, Candy Land, Ouiji, Monopoly, and others still on the way. Adding to the party, Universal Pictures has announced that they have plans to take the legendary Barbie and turn her into a live-action movie, as well.
As crazy as these announcements always sound, this decision is a no-brainer, really. As her maker Mattel states, the toy celebrity has 99% worldwide brand awareness. You don’t have to be Good Will Hunting to know that’s pretty strong. The question here really is: what do you actually DO for a Barbie movie? The current plan to get going on finding some writers to take it on, but producer Laurence Mark isn’t worried, explaining that Barbie has had over 120 jobs over her 50-year existence, which opens the door to countless choices.
In terms of weird but awesome stuff found while roaming the floor of a big convention like San Diego Comic Con, Mindflex, a game that uses your own brain waves to levitate a foam ball through a board-game-sized obstacle course, tends to rank pretty high.
Mattel, who produces Mindflex, had their own booth set up separate from their main display to let people test out the game’s functionality. The ball can move up or down depending on the desired direction by wearing a headband that reads brainwaves. A dial positioned on the obstacle course is then used to move the ball from left to right.
Oh, and you also have to concentrate really hard or it’ll just look like another failed attempt at performing the Jedi mind trick (don’t act like you haven’t tried at least once in your life time.)
It doesn’t really matter what you focus on, according to the folks giving demonstration. Relaxation seems to be the key factor, but I’d suggest clearing your mind of the gorgeous booth babes strutting around in silvery outfits (lest you make other things rise).