New DC Comics Publisher Jim Lee discussed the future of the company’s efforts to bring comics to digital platforms in a panel at this year’s WonderCon event.

On behalf of the company, Lee said they viewed digital comics as a completely different product than the printed versions and as such, they want to play to each product’s strengths. He also offered explanation for why we haven’t seen more crossover to mobile devices in lieu of this week’s release of the iPad.

“I think at the end of the day, I have not seen anything on the digital side that is more compelling to me than a printed comic,” said Lee in response to a fan question at the panel. “I’ll use Blackest Night as an example. You open that up and — I don’t want to spoil anything — but there’s a spread inside that’s just amazing. You cannot replicate it on a device with a smaller screen.”

Ultimately, he said it’s why DC hasn’t jumped head first onto the digital bandwagon the way other companies have, such as competitor Marvel Entertainment, which released their own iPhone/iPad application to coincide with Saturday’s debut of Apple’s iPad tablet device.