The surprise hit of the 2004 holiday season, National Treasure, Disney’s Jerry Bruckehimer production once destined as a Touchstone Pictures release, became an international sensation. Grossing nearly $350 million worldwide, inspiring a book series and sequel film, and re-launching Nicolas Cage‘s stardom, Treasure‘s name could not be more fitting.
How fast a decade goes by. National Treasure turns one decade old this November. That’s reason enough to determine 10 reasons to revisit the film.
Disney epitomizes branding at its best, using characters and stories across all types of platforms, from digital apps and toys to theme park attractions and virtual experiences. The company’s slate of films in the coming years reflect enhancing established properties and creating new ones in the process. Which Disney films are on their way to seeing sequels, and how can they continue the strength of the brand, as opposed to crippling the franchise?
Peter Pan would say that “faith, trust and pixie dust” would do the trick. We all know, though, that timing, effort and imagination are equally as important.
22 years and 27 films later, The Walt Disney Company will end its partnership with Jerry Bruckheimer, long renowned as one of Hollywood’s most prolific, profitable, and esteemed producers. This announcement comes in light of some massive financial failures for Bruckheimer and Disney – most regrettably The Lone Ranger‘s disappointing box office figures – and the integration of Marvel and Lucasfilm into the Studio’s lineup.
But though this partnership may conclude in 2014 – essentially finishing a few years down the line with the release of the recently delayed fifth Pirates of the Caribbean film and potentially another National Treasure entry – we cannot overlook the numerous successes they shared, too. Let us review the Disney/Bruckheimer movie timeline. Buckle your seat belts, watch out for car chases and explosions at every turn, and take a ride on the roller coaster that Bruckheimer and Disney built.
Welcome back to Disney In Depth for the “top five” of a special two-part edition that explores the movies that deserve theme park attractions. Just in case you missed the previous edition, you can check it out here.
Before exploring the “most deserving” films, we cannot ignore the movies that would least work as attractions. Among them are great films and some bad ones, too.