The mannequin challenge craze has caught the nation by storm. And while I believe that it is a popular trend that will eventually find its way out the door, film PR might as well use it to promote their movies while the trend is still hot.

In this case, everyone involved in the production and publicity for Ava DuVernay‘s A Wrinkle In Time participated in the mannequin challenge to announce the release date for the upcoming film. Check out the video below.