As we mentioned in our coverage of director Kevin Smith’s decision to purchase the rights to his own movie, Red State, at the Sundance Film Festival auction he held and distribute the movie himself, this man knows how to play the game…and he’s playing it intently.

A new video has made its way to the web of Smith joining some of his favorite people on the planet (second only to film press, perhaps): the protesters! If you’ve ever seen An Evening with Kevin Smith then you know he tells many hilarious stories from his career, including one about the vicious protesters that showed up to boycott his not-so-serious religious comedy, Dogma. So when Smith sets out to make a horror movie inspired by the truly evil Westboro Baptist Church’s infamous leader, Fred Phelps, you can expect that these people known for protesting the funerals of respected public figures and fallen U.S. soldiers would be out in force, signs in hands.

Instead of let this happen, Smith showed up with some hilarious signs of his own to protest the protesters and play their game. You can see the video by clicking on over to the other side now!

Director Kevin Smith started a bit of a wildfire last night when his new horror movie, Red State, was set to be auctioned off at the Sundance Film Festival.

Instead of auctioning off the rights to the room full of buyers, Smith declared that he would be buying his own movie for $20, and self-distributing the movie himself. The decision and the way it played out was not looked upon with happy faces according to multiple reports, who say Smith wasted their time and made a mockery of what they do for a living.

Whether that’s the case or not, the reasoning behind Smith’s decision seems to be more of a statement. Instead of his movie — which went through many difficulties in getting made and looked like it might never even happen for a long while — being acquired by a studio and said studio spending millions on marketing it, Smith wanted to prove that he could do things his way without all the outlandish costs and still find success.

To compensate for the lack of studio backing and marketing expenses, Smith has unveiled a movie tour — a tour for his fans to show off Red State before it’s officially released on October 19, 2011.

You can read Kevin Smith’s “The Red Statement” and find out where this tour will travel by heading over to the other side now.