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SXSW 2018: DC Creators Talk The Future Of Superman Ahead Of Action Comics #1000
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One huge benefit of reuniting Superman with his iconic red trunks is the amount of attention it creates, which is very useful for DC Comics as it embarks on a brand new era for the Man of Steel. Case in point, the promotion pairs red underwear featuring #thetrunksareback hashtag on the back as well as a wall of Voodoo Doughnuts in the shape of Superman’s shield at this year’s SXSW (see photos above and below).

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