USA Today has a first look at Mr. Magorium’s Wonder Emporium, Zach Helm‘s upcoming fantasy comedy starring Dustin Hoffman, Natalie Portman, and Jason Bateman.

In this whimsical tale, Hoffman plays against type as the 243-year-old title character with a Willy Wonka-like personality, except instead of making candy, he makes toys. (Here Hoffman talks about how why this is an unlikely role for him; contains two new images from the film.)

Mr. Magorium’s Wonder Emporium hits theaters November 16, 2007. Watch the first trailer here after the jump.