“When I saw I you, I believed it was a sign, that something new can come into this world,” says Tars Tarkas, the giant green Thark, as voiced by soulful Willem Dafoe in the teaser trailer for John Carter. Sadly, when the feature film entered our world, or at least in our cinemas, its reputation had already been tarnished by a soaring budget, backstage turbulence, and muddled marketing. Not until the release of Michael D. Sellers‘ winning book, John Carter and The Gods of Hollywood, have we truly appreciated all of what truly unfolded behind the scenes, of what John Carter could have been.

Before I dive into the book, let me share with you my experience with the film. I followed John Carter‘s production process extensively years prior to its March 2012 opening, as I was just as excited as any other Andrew Stanton fan of this Academy Award-winner directing an adaptation of the Edgar Rice Burroughs novel. Though I was not terribly familiar with the material, I felt enchanted by the riveting content. I was more than thrilled to be one of only thousands of individuals to see early scenes of John Carter at the Disney D23 Expo in August 2011. Some felt apathetic over the clips. Me, I was engaged every second. My fascination with this project led me to write many John Carter articles for Fused Film, the site I previously wrote for, and I have continued to throw in references to Carter in many of my Geeks of Doom pieces. I was on cloud nine when I saw that a book about this topic entered the market.