Releasing the first trailer for a blockbuster film during the Super Bowl isn’t a completely new strategy. But it is one that will get the most eyes considering that it is one of the most watched games on the planet. And with companies spending up to $5 million for each commercial, you can bet that each studio is going to put their best – or at least blockbustery – film out there. And to get ahead of that, some, like Paramount, are releasing teaser posters to generate some interest.

The first poster for Mission: Impossible – Fallout has been released. The film is the sixth installment of the long-running franchise, which sees Tom Cruise reprising his role as Ethan Hunt once more. Check out the poster below.