One of the most popular ways to promote a new horror movie is to set up an elaborate prank and film unsuspecting people getting the life scared out of them in the name of marketing. We’ve seen it with Devil’s Due, Curse of Chucky, Carrie, The Last Exorcism, and The Last Exorcism 2, just to name a few.

The latest prank aims to help get the word out about Rings, a sequel to The Ring and The Ring Two. For the prank, people shopping for a new TV in an electronics store are shocked when the always creepy Samara crawls out of one of the TVs and toward them.

Click on over to the other side to watch the video. Below you’ll also find a synopsis for the movie, cast and crew info, and a link to trailers if you haven’t already seen them.

SYNOPSIS:

A new chapter in the beloved RING horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before.

If you missed them, you can check out a pair of trailers for the sequel right here.

Rings is directed by F. Javier Gutierrez, and stars Matilda Lutz, Alex Roe, Johnny Galecki, Aimee Teegarden, Bonnie Morgan, and Vincent D’Onofrio. The screenplay was penned by David Loucka, Jacob Estes, and Akiva Goldsman.

The movie will be released on February 3rd.

Video

First you watch it, then you die. Watch as hidden cameras capture the reactions of unsuspecting customers when Samara comes for them IRL. 😱 Rings is in theatres February 3, 2017.

[Source: Paramount Pictures]

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