Disney’s live-action adaptation of their animated classic Beauty and the Beast is set to arrive in theaters tomorrow. As the title clearly states, that movie has a beast in it.
Logan was released a couple of weeks ago, and has done darn well at the box office, making $457.8 million worldwide so far. That movie also has a beast in it. And that beast still has some fight in it. Instead of sitting back, enjoying the success it has had, and appreciating whatever it does at the box office moving forward, Logan has decided to try to lure some moviegoers away from seeing Beauty and the Beast and into theaters showing the latest Wolverine movie instead.
This strategy comes in the form of a brief but effective TV spot, which you can check out below.
You can find much more on Loganright here, and Beauty and the Beastright here, including reviews and trailers.
In the near future, a weary Logan cares for an ailing Professor X in a hideout on the Mexican border. But Logan’s attempts to hide from the world and his legacy are up-ended when a young mutant arrives, being pursued by dark forces.