Jack White, harbinger of all things cool and creative, best known as the progenitor, singer/songwriter, and guitarist extraordinare of The White Stripes, whose main purpose was to simply usher back in the power of rock and roll for rock and roll’s sake in this day and age, has been named this year’s ambassador for Record Store Day, which is to take place on April 20, 2013.

That day becomes a celebration of all things vinyl, that black spherical piece of wax which for so many decades was the norm and rightful heir of how music was played, creating not just a “revolution” (pun firmly intended) in sound and sound production and presentation, but also created an entire lifestyle for so many of its fans and collectors.

In the wake of the supposed vinyl demise about a decade or so ago, when digital mediums became the norm in how one listens to and collects music, the vinyl record has become a sort of mainstay still, not just to those who have a penchant for the vintage and historic, but it’s also created a sub-genre unto itself of multitudes of fans who still swear by its sonic glories.