There is a bidding war over who gets to own 21st Century Fox‘s entertainment assets. Recently Comcast made an all-cash offer of $65 billion to acquire Fox’s entertainment assets. This was significantly higher than The Walt Disney Company‘s not-so-official, as it turned out, $52 billion offer. At which point, Disney had only a few days to match or bring in a higher bid.

And according new reports, the Mouse House has done just that. The studio has recently sweetened their deal by adding some cash of their own to the previous stock-offer. This will take their total bid to $71 billion. Not only that, but it appears that Fox has accepted the deal. More on the story below.

Yes, Disney has bought 21st Century Fox. So most of their entertainment assets will belong to the mouse. That means that X-Men and Fantastic Four can now play in the Marvel Cinematic Universe’s sandbox. Whether or not they will remains to be seen.

But for those who were worried that Disney would tone down some of the more adult comic movies such as Deadpool, you can relax. Disney CEO Bob Iger says he intends to keep Deadpool as an R-rated movie. More on what he had to say about that and the future of rated-R Marvel movies below.

We’ve been hearing whispers that the mega-deal between The Walt Disney Company and 21st Century Fox could happen as soon as Thursday, and this morning it became official: Disney has purchased Fox for around $52.4 billion. Disney is also inheriting around $13.7 billion of debt, making the total cost of the deal about $66 billion. In the deal Disney is acquiring all entertainment properties and more, while the Fox Broadcasting news and sports assets will be spun off to shareholders under a new company.

On the entertainment side of things, this now means Disney owns and controls all of Fox’s brands and titles including the X-Men and Deadpool franchises, the Avatar movies, the original Star Wars trilogy, The Simpsons and other Fox shows as well as all of the FX Network series, and even Fox’s stake in Hulu, which now gives Disney controlling interest in the streaming service (making their own planned streaming service even more interesting).

You can find more details below.

This month, The Walt Disney Company has expressed interest in acquiring 20th Century Fox, the film and television studio owned by 21st Century Fox, which would leave Fox with its sports and news divisions. Of course, when the word of this first got out, the studios called it off. But talks would resume, indicating that this deal could be a real possibility. And last week, the two studios stepped closer to making it happen.

Following up on last week’s report that a deal could be finalized this week, comes word that everything could be signed on the dotted line as soon as Thursday. The cost of this deal could be up to $60 billion dollars. More on the story below.

Back in December, Rupert Murdoch’s News Corp. announced they’d be splitting up its news and entertainment divisions, with the news division keeping the moniker “News Corporation.” We learned in mid-April that the media and entertainment division — which includes Fox News (yes, News Corp. considers the channel “entertainment,” not news), Fox Broadcasting and the former 20th Century Fox film studio — would be getting the new name 21st Century Fox, and today News Corp has unveiled a new logo to go with the name; and both, I feel, are serious missteps for a time-honored brand.

It may have been understandably short-sighted for Joseph Schenck and Darryl F. Zanuck to retain the dated name when they merged their Twentieth Century Pictures with William Fox’s Fox Film Corporation — I mean, who could’ve predicted in 1935 that their studio would’ve withstood the test of time well into the next century. But it did, and it left an awkward branding problem on Fox’s hands: how to represent yourself as a modern company while retaining a dated name?