Back in the late 1970s, Hostess ran ads in comic books for their fruit pies, Twinkies, Ding Dongs, and other baked delights featuring the comic superheroes and villains popular during the era, including Captain America, Batman, the Hulk, Iron Man, Joker, Penguin… even Archie and Casper got a shot at being a fruit pie shill.

In tribute to those bygone days when comic celebrity endorsement resulted in an incongruous mix of the most badass superheroes and sweet, flaky pastry, illustrator Brendan Tobin created a spoof ad featuring Breaking Bad‘s Walter White and Jesse Pinkman. The duo are portrayed in a season one scenario, cooking meth inside their Fleetwood Bounder RV, when Jesse introduces Walter to the wonders of sponge cake and Polysorbate 60, inspiring Walter to quit cooking meth and start “baking bad.”

Click on the image below to check out the ad.

Below, for comparison, is an example of a real 70’s era Hostess ad featuring The Hulk. For more examples of authentic Hostess ads, check out Seanbaby‘s terrific repository here.

[Source: Brendan Tobin]