With many anticipated blockbuster movies comes the inevitable cross-promotional products and contests. You can usually expect some kind of fast food chain offering cups and toys; cereal box prizes and mail-away offerings; and high-priced sweepstakes involving travel and/or electronics giveaways.
Yes, it’s complete marketing madness, but it works … and it works especially on me.
When a fourth Indiana Jones film was announced I immediately thought of all the cool product tie-ins there’d be and wondered if I’d have to spend a lot of time at Taco Bell like I did when The Phantom Menace came out (damn those Watto cups, I just had to have ’em).
I’ve been keeping my eye out on where to find all the Indiana Jones-rated products, and thanks to some recent press releases and a trip to the supermarket, I was able to put together a nice list for all those interested.
The Simpsons Xbox contest we wrote about got people real excited. Now, Xbox is giving away a limited-edition Indiana Jones-themed Xbox 360. Looks like the contest ends today some time, so hurry up and enter at Xbox.com for a chance to win.
I love soda (although, we’re currently on a break), so when I saw that Dr Pepper would be offering limited edition Indy-related collectable packaging, I ran to the supermarket to pick up a 24-pack of soda. At right are two of the six limited edition cans offered in the pack.
Dr Pepper’s Indy marketing campaign also includes instant win games with exclusive prizes. Under the caps or inside the wraps of specially marked 20 oz. and 2-Liter bottles, as well as 12- and 24 -packs of Dr Pepper and Diet Dr Pepper, are Game Codes. These Game Codes can be used to win prizes. Additionally, scratch off game codes will be featured in print ads, and codes will be given away in online ads. One-in-six codes will win a prize. Visit DrPepper.com or text in game codes to learn if the codes are instant winners and to redeem prizes.
Prizes include Indiana Jones and the Kingdom of the Crystal Skull/Dr Pepper T-shirts and hats; free movie tickets; and free Dr Pepper product. Plus, 23 people who’ve entered an instant win game will be chosen to win a 10-12 day adventure trip to one of four exotic destinations: Egypt, India, Jordan or Peru — all places that Indiana Jones himself has visited during his adventures.
Also, 23 consumers will also discover one of 23 iPod Nanos hidden inside specially marked cans randomly placed in 12-packs. The Nanos will be pre-loaded with “Raiders March” â€“ the Indiana Jones theme song by composer John Williams, as well as an exclusive behind-the-scenes photo from the movie set.
Check out the Indy Dr Pepper site at http://www.drpepper.com/IJ4
I just love cereal prizes and mail-in offers. Kellogg’s is offering some really fun Indy-related prizes on specially marked boxes of cereal, breakfast items, and snacks. Be aware, there are some Kellogg’s products that have Indy-related images on the front, with Indy-themed puzzles on the back, but they do NOT offer any prizing. Check all boxes carefully. Also, anything you have send away for, the necessary order form is found printed inside the product’s box.
— Indiana Jonesâ„¢* Adventure Spoon: Free inside boxes of select cereals, these light up spoons come in either yellow, green, or red. Note, the Kellogg’s site has a list of brands offering the spoons, but I found mine in a marked box of Coco Krispies, which is not on the list.
Check out my Adventure Spoon in action here.
— Indiana Jonesâ„¢ Search Light: Use mail-away order form. Boxes have Indiana Jones tokens on the back; collect 4 tokens and for a free Search Light OR send in 1 token plus $3.99 for shipping & handling for it.
— Indiana Jones Raiders of the Lost Ark DVD: Use mail-away order form. Offered with boxes of Kellogg’s cereals and Keebler snacks. Boxes have Indiana Jones tokens on the back. Collect 12 Indiana Jones tokens OR send 1 token plus $11.99.
— Indiana Jones Canteen: 20 oz. plastic container with cloth bag. Use mail-away order form. Offered with boxes of Pop Tarts and Yogos. Send $5.99 by Mail along with 2 Indiana Jones tokens.
For more details, visit the Kellogg’s Indiana Jones site.
Blockbuster is offering several Indiana Jones-related products for sale at their stores, like t-shirts, hats, photos, beverage glasses, and a DVD suitcase.
These products, some of which are exclusive to Blockbuster, are available only in stores, which means you have to get your butt to your nearest Blockbuster (if you can find one, cuz I sure as hell can’t and I want that set of glasses!).
For more info, visit the Blockbuster Indiana Jones site.
The fast-food chain is offering eight different Indiana Jones toys, one in each Kids Meal. You might be able to just purchase the toy without having to get the Kids Meal, so be sure to ask.
Indiana Jones Tomb Reveal: Push down on Indy to reveal a skull.
Temple of Mystery: Which skull will launch the spinning top?
Indiana Jones Hip Whip: Indy’s weapon of choice.
Boulder Escape: Watch Indy dodge a runaway boulder.
Indiana Jones Tricky Treasure: Slide the crate open and out jumps a surprise.
Motor Wheels Mutt: Pull the ripcord to send Mutt and his motorcycle flying.
Stunt Jump Mine Cart: Launch Indy over a pit of lava.
Indiana Jones Journal: Use the pen to write and read invisible messages.
For more information, visit the Burger King Indiana Jones site.
There’s also a chance to win a trip to Peru, a home theater system, GPS device, mountainboard, motorcycles, or a millions bucks. But it involves having to eat Burger King food, and that’s not worth it for a million bucks. Here’s more info, though, if you insist.
Did we miss any Indiana Jones promotions? Let us know!