Gene Roddenberry is a name synonymous with science fiction. The former Los Angeles police officer is responsible for creating one of the biggest sci–fi franchises known to mankind, Star Trek, which continues to thrive to this very day, well over four decades after its initial premiere.

Roddenberry created many other things in his life along with Star Trek, but he also started a production company called Roddenberry Entertainment, which to this day strives to find revolutionary ways to bring science fiction to the masses.

In keeping with that goal, today it was announced that Roddenberry Entertainment will be teaming up with technology lab Social Animal to create the first–ever 360° film titled White Room: 02B3. The movie will see six strangers forced to take part in an experiment that could change the face of humanity as we know it.

Continue reading for more and to see a video demonstrating how the technology works.

The 360° element comes from a system of nine 2K cameras, all shooting off of mirrors to create a “high quality panoramic video with no gaps or distortion.” The technology was developed by Social Animal, and when Roddenberry Entertainment found it they began exploring ways to utilize it for storytelling purposes.

White Room: 02B3 begins production next month, and will hit the festival circuit in 2012 before being launched online as an interactive experiment, as well as playing in some 360° domes around the country for those of you looking for a new cinematic experience.

If you’re attending San Diego Comic–Con this weekend, you can see the camera in action for yourself by visiting the Roddenberry booth (#2543) on Sunday between 11:00am and 1:00pm.

For everyone not attending Comic–Con, here’s an video demonstration of how the camera works featured on G4’s Attack of the Show.

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