Dominos Pizza has posted a new trailer for The Dark Knight, which you can also watch here below.
After Papa John’s Pizza recently debuted the trailer for The Mummy: Tomb of the Dragon Emperior, we should have seen more of this product-promotion tie-in stuff coming. And we should have especially seen it coming for The Dark Knight, which has been plugging Gotham City Pizzeria in their latest viral marketing effort (see Two-Face In New “˜Dark Knight’ Viral Video).
Domino’s is, of course, doing more than hosting the trailer; they’re also doing a ton of promotions (no toys though, drats!). For those of you interested in Domino’s New Gotham City Pizza special as well as the chance to win big prizes, see full details from the press release below.
The Dark Knight will open in theaters and IMAX nationwide on July 18, 2008.
Domino’s Delivers the Ultimate The Dark Knight Experience
and $10K a Day
The Delivery Experts Partner with Warner Bros. Pictures and DC Comics on the Release of the Highly Anticipated ‘The Dark Knight’ film
ANN ARBOR, Mich., June 30 — Beginning today, Domino’s Pizza (NYSE:DPZ) , the recognized world leader in pizza delivery, will deliver the ultimate The Dark Knight experience, including:
— The New Gotham City Pizza
— TDK $10K Giveaway for 21 Days
— The Dark Knight Vault Interactive Experience
The New Gotham City Pizza Now through July 27, customers can order Domino’s new Gotham City Pizza — a large, hand-tossed pizza, cloaked with 50 percent more pepperoni than a standard portion, for $9.99 and delivered in a specially-designed Gotham City Pizza Box. The Gotham City-themed box puts a The Dark Knight twist on Domino’s pizza boxes. Each of the four versions of the box highlights a different element of the Batman costume, including the mask, arm gauntlets, utility belt and chest emblem.
The Dark Knight Vault and the TDK $10K Giveaway
For 21 days (July 7-July 27), customers will have a chance to have $10,000 delivered to their door in a Gotham National Bank armored vehicle when they order the Gotham City Pizza. Domino’s has gone to great lengths to ensure that customers will be able to receive their prize money immediately upon delivery. No purchase necessary to enter or win. Void in AK, HI and where prohibited. Promotion runs 12:01 a.m. ET 7/7/08 to 11:59:59 p.m. ET 7/27/08. To participate, you must be a legal resident of the 48 contiguous U.S. or D.C, and be 13 or older at the time of entry. For complete Official Rules and to play without purchase, visit www.dominos.com.
With any Domino’s purchase, customers will also gain access to Domino’s exclusive The Dark Knight Vault, an interactive online experience that features:
— The Dark Knight movie content
— Movie trailers and exclusive footage from the movie
— Cast interviews
— Exclusive downloadable wallpapers
— Exclusive preview of the soon to be released The Dark Knight Production Art & Script Book
An instant win “The Cards Tell the Tale” game
“The Cards Tell the Tale” game gives players the chance to take on The Joker and win a special limited edition The Dark Knight-themed Xbox 360(R) game system. No purchase necessary to enter or win. Void in AK, HI and where prohibited.
Promotion runs 12:01 a.m. ET 6/30/08 to 11:59:59 p.m. ET 7/27/08. To participate, you must be a legal resident of the 48 contiguous U.S. or D.C., and be 13 or older at the time of entry. For complete Official Rules and to play without purchase, visit www.dominos.com.