It’s finally here people, the most insane shopping day of the year — BLACK FRIDAY!

And as you know, Amazon has been having a weeklong countdown to Black Friday Sale with huge DVD/Blu-ray and Video Game sales.

Well, the sale continues day with more drastically reduced prices in the Lightning Deals appearing throughout the day. All the items up for grabs are limited time only and limited supply, which means if you see it and want it, buy it immediately before either the sale ends or all items are claimed.

Below is a list of today’s Lightning Deals, which begin at midnight PST/3am EST and end 12am PST/3am EST.

LIGHTNING DEALS

12am – 4am PST | 3am – 7am EST

• Monsters vs. Aliens [Blu-ray] – $9.99
• Monsters vs. Aliens – $6.99
• Scooby-Doo: The Mystery Begins – $10.00

4am – 8am PST | 7am – 11am EST

• Transformers – $5.99 (Starts at 4:10am)
• Twilight – $8.99
• Harry Potter and the Order of the Phoenix [Blu-ray] – $9.99 $7.99
• James Bond 10-Pack [Blu-ray] – $59.99 (Starts at 4:45am)

8am – 12pm PST | 11am – 3pm EST

• The Dark Knight – $3.99
• The Dark Knight [Blu-ray] – $9.99
• True Blood: The Complete First Season – $19.99
• Sex and the City: The Complete Series (Collector’s Giftset) – $89.99 (Starts at 8:45am)

10am – 2pm PST | 1pm – 5pm EST

• X-Men Trilogy (X-Men / X2: X-Men United / X-Men: The Last Stand) [Blu-ray] – $29.99

12pm – 4pm PST | 3pm – 7pm EST

• Iron Man – $5.00
• Mad Men: Season One [Blu-ray] – $14.99
• Mad Men: Season One – $12.99

4pm – 8pm PST | 7pm – 11pm EST

• Untraceable – $3.99
• 21 – $3.99
• Prison Break: Season Four – $14.99

8pm – 9pm PST | 11pm – 12am EST

• Pride & Prejudice – $7.99

Here’s a small sample of the current items up for sale in the DVD/Blu-ray sale:

DVD

• Star Trek – $9
• Hellboy II: The Golden Army – $7.99
• Disney’s Up – $13
• Ice Age: Dawn of the Dinosaurs – $9
• G.I. Joe: The Rise of Cobra – $9
• The Office: Season 1 – $11.49
• The Mummy – $6.49
• The Dark Knight – $8.99

Blu-ray

• Star Trek II: The Wrath of Khan – $7.99
• Harry Potter and the Goblet of Fire – $10
• Ice Age: Dawn of the Dinosaurs – $9
• Tim Burton’s Corpse Bride – $7.99
• Star Trek: The Next Generation Motion Picture Collection – $41.99
• Star Trek: Original Motion Picture Collection – $64.99