Every day, Amazon offers up “Lightning Deals,” limited quantities of various products for a discounted price for a 4-hour window of time. You have to be on the lookout for these deals and once the item runs out within that four hours, the sale is over. Meaning, if you see something on sale that you want, buy it immediately before it’s gone.

Typically you don’t know what will be on sale until the minute it gets posted, but as part of this Black Friday event, Amazon has released this week’s Lightning Deal schedule for Movies & TV on DVD and Blu-ray. See list of today’s deals here below, along with more information on how these special deals work.

There’s also TONS of extremely low prices and great deals on DVDs and Blu-rays right now, so visit the BLACK FRIDAY DEALS page to see the wide selection, like the Lord Of The Rings DVDs for $3.99 each and Blu-rays for $7.99 each; Harry Potter DVDs for $5.99 each and Blu-rays for $10 each; and much, much more!

Also, Amazon’s Blu-ray box set deal of the week is the Firefly: The Complete Series Blu-ray Edition for only $25 (that’s 72% off the list price of $89.99). This deal is valid only for this week through December 4, 2010.

SUNDAY, NOVEMBER 28, 2010

8:40 a.m. – 12:40 p.m. PST

The Bounty Hunter
DVD – $7.99

The Other Boleyn Girl
Blu-ray – $6.99

The Spy Next Door
DVD – $6.99

12:40 p.m. – 4:40 p.m. PST

I Love You, Man
DVD – $6.49

The 40-Year-Old Virgin (Unrated Full Screen Edition)
DVD – $3.99

Dazed & Confused (The Criterion Collection)
DVD – $9.99

4:40 p.m. – 8:40 p.m. PST

The Back-Up Plan
DVD – $7.99

Chloe
DVD – $8.99

The Lovely Bones
DVD – $6.49

Note – the discounted price won’t appear on the product page, you have to put it in your cart and check out to see the sale price (there should also be a button at the top right that says Lightening Deal that will show the main LD page).

FYI – Click HERE to browse titles available for rental through Amazon’s Video On Demand service for only 99 cents! There’s new releases like The Expendables, How to Train Your Dragon, and Iron Man 2; favorites like The Dark Knight, Ghostbusters, and The Wizard of Oz; and also the first six Harry Potter films.

Per Amazon:

Lightning Deals have a limited quantity at the prices listed below, so it helps to move quickly if you see something you like. You now have a limited time to purchase a Lightning Deal after it has been added to your Cart. After you add the deal to your Cart, you will have 15 minutes to make the purchase. You will be notified by an alert that will display in the upper right-hand corner of the page when you have 10 minutes remaining to make your purchase. You must check out within this timeframe to receive your promotional discount.

If you have not purchased the deal before the time runs out, the discount will no longer apply to the product in your Cart and will be available to other customers who are interested in the deal. If quantities run out, you may apply to be waitlisted for that item.