In conjunction with the upcoming 3D re-release of Star Wars Episode I: The Phantom Menace Lucasfilm Ltd. and 20th Century Fox are teaming up with Variety the Children’s Charity to create a Star Wars-themed pin for their annual Gold Heart Pin Campaign. Every year since 1991, Variety has worked with a major Hollywood studio to sell special pins based on a certain film or character in theaters across the United States in order to raise money to provide much-needed assistance to disabled and disadvantaged children around the world.
This year, the Gold Heart Pin will feature the Star Wars franchise’s lovable droid duo C-3PO and R2-D2. The pin will be sold in over 1,000 theaters from November 2011 until April 2012 and will be priced at $3.00.
â€œStar Wars is a phenomenon that reaches throughout the globe and across generations,â€ said Erica Lopez, national manager of Variety the Childrenâ€™s Charity of the United States, in a released statement. â€œWe encourage everyone to be a hero and purchase a pin to improve the life of a child in their community.â€
Over the course of eight decades Variety has raised more than $1 billion in funding to provide children with special mobility devices such as walkers, wheelchairs, and specially-designed adaptive bikes. The program also funds special excursions and provides support to children’s hospitals, local camps, boys & girls clubs, and encourages education through scholarships, arts programs and literacy programs.
Star Wars Episode I: The Phantom Menace will be released in theaters in 3D on February 10, 2012.