We were all shocked to discover when Darth Vader revealed himself to be Luke Skywalkerâ€™s father. But we experienced perhaps even more shock when news broke this week that The Walt Disney Company was acquiring Lucasfilm, George Lucasâ€™ 41-years-strong company. Now, Mickey Mouse will be both Vaderâ€™s and Lukeâ€™s parent, though not by blood — what an awkward â€œmodern familyâ€ that deserves some critical examination.
Puns and jokes aside, this $4 billion purchase follows what has been a whirlwind of new ventures for Disney in just the past seven years since Bob Iger attained the role of CEO of The Walt Disney Company. 2006 marked Disneyâ€™s purchase of Pixar. 2009 signified Disneyâ€™s purchase of Marvel. And now 2012 represents news of Disneyâ€™s purchase of Lucasfilm. One can only imagine what the Mouse House will obtain in 2015 if this ironically-consistent pattern of buying a big entity every three years continues. These heavily-expensive, but ingenious acquisitions reflect Disneyâ€™s focus of branding and leveraging well-known and well-received properties.
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