Sometimes I’m left dumbfounded that many people covering the comic book industry couldn’t understand how Marvel Comics, the publishing arm of the organization, fits perfectly into the overall business strategy for Marvel Entertainment and its parent company Disney — that it is the central hub that connects the dots between all the various departments utilizing Marvel-branded content or licensed products. (It’s also not that important, unless you start writing speculative pieces with a limited understanding of, well, business.)

That was the intention behind a SXSW panel featuring Marvel Chief Creative Officer Joe Quesada and Editor in Chief C.B. Cebulski earlier this week. Sure enough, the pair spent nearly an hour outlining the various ways original work in the comic book publishing arm translated over to other mediums with great financial success. Some of the best examples included major comic event storylines being adapted to blockbuster big budget films (Civil War, Infinity War) and mobile game Contest of Champions using exact costume designs from current comic series runs.

This week marked big changes for Marvel Studios. Marvel Entertainment CEO Isaac “Ike” Perlmutter lost his power over the superhero studio that has grossed over $7 billion dollars in seven years, leaving Marvel Studios President Kevin Feige to report to Disney Head Of Live-Action Movies Alan Horn. Perlmutter will retain oversight on Marvel Television, but the restructuring meant that Kevin Feige would have more control over budgets, casting, etc when it comes to everything Marvel Studios. It’s not clear what this could mean for the overall shared universe with the films being connected with TV. But I’ve heard that there isn’t much of a connection between the two parties at all. But that is besides the point.

Now it appears that the shake-up isn’t over yet, and this could be a big one. There are two reports coming out saying that Marvel’s Creative Committee – their version of the Pixar Brain Trust – will now dissolve. More on this story below.

After revealing a new Thor on ABC’s The View on Tuesday, Marvel Comics had another big reveal to make on Comedy Central’s The Colbert Report. Marvel Comics Chief Creative Officer Joe Quesada joined the show to announce who would be the next Captain America, after Steve Rogers lost his powers in Captain America #21. Sam Wilson a.k.a. The Falcon, Cap’s longtime partner and friend will be taking over the role of Captain America.

Quesada revealed the first image of the new Captain America, which blends the classic costume with The Falcon’s familiar wings. Quesada also presented host Stephen Colbert with a picture of the talk show host as a new replacement Falcon, since Sam Wilson will be otherwise occupied.

Check out the first picture of Sam Wilson as Captain America below and let us know if this has you excited or not.

Marvel Knights: Wolverine Origin
DVD
Based on the comic written by Paul Jenkins
Screenplay adapted by Joe Quesada, Paul Jenkins and Bill Jemas
Original Art by Andy Kubert and Richard Isanove
Directed by Carl Upsdell
Shout! Factory
Rated R | 66 Minutes
Release Date: July 9, 2013

Many of you may not of heard of this new comic format. It’s referred to as a motion comic. Essentially it’s a comic or graphic novel that is adapted to film by basically dissecting each panel and moving pieces of it to create the illusion of action. It is probably pretty painstaking work since we don’t see too much of it. Marvel Knights: Wolverine Origin is the first of these I have seen from Marvel, though I do own one from another comic company.

Being referred to as “the greatest story never told” is a tough bill, but ever since being introduced in 1975, Wolverine has been one of the most enigmatic comic characters around. Whereas other heroes had their backstories filled in fairly well, poor Logan’s has long remained a mystery. Until Paul Jenkins wrote the graphic novel Wolverine Origin and revealed the past for all to see, that is. I must admit, I remember reading the story back in 2009 and pretty much liking it. There were still some obvious gaps that I figured were there to create places to add in new stories later. Remembering all of this I went into the viewing of this motion comic with a pretty open mind.

I’m trying to not outright spoil one of Marvel Comics stories, even if they are willing to, because I’m not that guy. So, here’s the vague details: Writer Neil Gaiman will once again be doing some work for Marvel Comics this year, and he is bringing with him a character that he created for a different company twenty years ago.

That’s about as much I can say without getting into details, so beware spoilers ahead.