Season 4 of HBO’s hit vampire drama True Blood has come and gone here in the States, but over in Romania it’s just getting started. And in celebration of the new season, a pretty insane marketing campaign has been put together.

Collider’s Steve Weintraub happened to be in Romania when he came across the campaign, which is quite literally a massive bloody fountain you’d expect to see outside the Overlook Hotel, spurting streams of red high into the air.

Click on over to the other side to check out a video of the fountain, and head to the source link below for more images.