Viral marketing has been a popular and entertaining method of promoting new films for a while now. Crafty videos with no known origins, guerilla-style fliers and posters slapped around town, and websites with mysterious puzzles are all good examples of these unique methods of getting the eyes and pockets of potential movie-goers solidified in their film.
The Walt Disney Company has no issues with the viral marketing option, and recently put together some cryptic puzzles in relation to their upcoming Tron: Legacy. When all of said puzzles were deciphered, the end-goal revealed a brand new trailer for the movie, and it is spectacular.
Click over to the other side to see the new trailer for Tron: Legacy, or head to the viral site for HD options!
I’ve never seen the original Tron (shame, I know), and I honestly don’t know how well it would play to me if I did watch it, considering how cheesy the effect seem to us so many years later. Because of this, I was never all that thrilled for this Tron sequel that has fans tweaking with excitement. Even the numerous images and teaser trailers we’ve seen didn’t do a whole lot for me, to be honest.
This new trailer, however…this new trailer is something indeed worth a look. This is the first trailer that really sets the film up and gives us an idea of director Joseph Kosinski‘s style and the tone that we can expect. The whole visit to Flyyn’s arcade looks like it will great, the virtual world is trippy and fun while making sure to show off the textures that add a realistic layer and not some silly vibe, and the iconic light cycle “cut-off” crash is pretty fantastic looking. I’m pretty sure there’s even a glimpse of a youthful Oscar-winner Jeff Bridges as his avatar, Clu.
I can’t jump around and say I’m the biggest Tron fan on the planet right now, but if you’re like me and were not sure about this movie, watch this trailer immediately. It WILL give you a the perspective you need to decide whether you’re interested or not.
One more thing I love about this trailer, is that it gives me a ton of hope for Kosinki’s future projects as well, like the remake of another Disney property: The Black Hole.