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New ‘X-Men: First Class’ Posters Hit The Web and Fans Weep
Culturesmash   |  

So the buzz on X-Men First Class has been fairly good leading up to a solid teaser trailer. Mathew Vaughn brought us the fantastic gangster flick Layer Cake and followed that with the highly under-appreciated Kick Ass, so he seemed a perfect pick for the director’s chair. Bryan Singer gave us one great X-Men film and one OK one, so having him as a producer is a positive. Fans of Mad Men were even happy to see January Jones taking on the role of Emma Frost. It’s all good right?

Well thank you 20th Century Fox for bursting out X-shaped bubble. New posters for the film have been released and they are pretty awful. There’s also some international posters, which are much better at introducing us to these characters. See all the new posters here below.

Often floating head posters are utilized in marketing a film to either trade on star power or to get the audience familiar with the faces in the film. It’s sort of understandable that Fox would want to get us familiar with the new younger actors taking on the roles that we’ve been accustomed to being played by others. Some sort of poster with these new actors in their roles was expected. Fox also seems to be concerned that the audience won’t remember who is who in this prequel film and won’t understand that this film is part of the overall X-Men franchise based on the awkward looking new posters.

The worst one has to be the Professor X one because it shows a silhouette of him bald and in the wheelchair, but he won’t be either in this film. Then you get the headshot of the young Professor, played by James McAvoy, fading into the silhouette sort of ominously, not matching the feel of the film at all based on the clips and trailer we’ve seen. There’s a similar-styled poster for Magneto which is only slightly less embarrassing.

Marvel has released a set of international one sheets that aren’t as terrible as these domestic posters and they make better use at showing what’s to come, but they’re still lifeless and desperate. The taglines are just goofy. For example, the Magneto one reads, “Before he was Magneto he was Erik” and the Professor X one reads “Before he was Professor X he was Charles.” The taglines do set up the story, but they honestly feel as lifeless as the one sheets. Also, for people that are less familiar with the X-Men, wouldn’t you want to show something that represents the action of the film?

I just hope the movie isn’t as lifeless and awkward as the marketing materials are. What do you guys think?


[Source: Marvel | X-Men FB]


  1. I wasn’t going to agree with you but after looking at them, I sadly do agree. The US silhouettes aren’t very good and look really cheesy.

    The International posters I do like, but the Magneto poster almost looks like a “Heroes” ad. Doesn’t diminish my hopes, but it is a little sad to see these.

    Comment by Foreviper — March 9, 2011 @ 2:28 pm

  2. These posters are uninspiring and based on any of them individually, or even all of them as a whole, I have no desire to see the movie. Good thing the movie trailer was pretty cool and that I have already seen that first! Posters? Don’t care. Movie trailer? Let’s go to the theater!

    Comment by Anonymous — March 9, 2011 @ 7:30 pm

  3. I think they should probably stick with the big metallic X. No surprises, sure. But no let downs either. =P

    Comment by Dave3 — March 9, 2011 @ 9:16 pm

  4. The Professor X one is just horrible! McAvoy’s face is not even centered very well. I could have come up with something twice as good for half the price.

    Comment by Aeryn — March 9, 2011 @ 5:41 pm

  5. I liked both the international posters, which have been floating around the web for some time now; but yeah the US ones are quite awful.

    Comment by Diego De Fuentes — March 10, 2011 @ 3:52 pm

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