Yesterday, Disney and Marvel Studios announced that it would re-release Joss Whedonâ€™s The Avengers for a limited one week theatrical run in 1,700 theaters across the country. Now Disney will be re-releasing another summer blockbuster. According to The LA Times, Disney and Pixar will be re-releasing Brave for a limited theatrical run in the same number of theaters as The Avengers re-release.
This is to capitalize on a relatively slow Labor Day weekend. Yes, there are movies like Lawless and The Possession opening in theaters, but Disney is hoping that it could boost some box office numbers with these re-releases, which makes a lot of sense.
A Disney Executive told the newspaper that â€œWe wanted to try it again and use messaging that says, “Get it while you can, one last time before these films head to video.â€
Brave did have some mixed reviews, but it was one of the more successful family films to be released this year. So this may be your best chance to see this film if you missed it earlier.
So will you watch Brave again? Will you check it out in theaters if you missed it? Or will you skip all of that and just wait for it to be released on DVD/Blu-ray.
[Source: The LA Times]