When it comes to Edge Of Tomorrow, Warner Bros. really just doesn’t know how to market the Tom Cruise action film and it definitely doesn’t know what to call it. Originally titled All You Need is Killed, for the name of the book from which it’s adapted, WB later changed it to the generic-sounding Edge Of Tomorrow. While the film was actually really good, it bombed at the box office, which might be the reason why the studio is trying a different approach for the upcoming home video release.

Edge Of Tomorrow comes to DVD, Blu-ray Combo Pack, 3D Blu-ray Combo Pack, and Instant Video on October 7, 2014, but good luck finding the title on the cover, which has LIVE. DIE. REPEAT., the film’s tagline, taking up most of the real estate. The emphasis on the tagline is similar to the theatrical posters that were reportedly placed all over Los Angeles soon after the film’s poor opening weekend back in May.

Check out the Blu-ray cover here below. You can see that the side of the case lists the title as Live Die Repeat: Edge of Tomorrow.

Now, as our friends over at /Film pointed out, the real twist is when you look up the film in iTunes — the title is also listed as Live Die Repeat: Edge of Tomorrow.

So, which is it, WB? What is the name of this film?! Live Die Repeat really would be the more accurate title, seeing as that’s what Tom Cruise’s character, Major William Cage, does throughout the entire military sci-fi alien invasion action flick. It’s like Groundhog Day meets Source Code meets Saving Private Ryan meets Starship Troopers. Cruise gets killed immediately on the battlefield in Earth’s war against aliens, but wakes up from it — repeatedly. Each time, he learns more and more and becomes more equipped to fight. Watching Major Cage, who’s really a cowardly PR guy, struggle to become a soldier is entertaining enough, but throw in his alliance with Emily Blunt’s badass war hero Rita Vrataski — complete with a training montage (as South Park says, you gotta have a montage!) — and the battles against powerful aliens that can anticipate their foes every move, and you have what should have been a box office win.

So, the title really matters very little at this point. For some reason, director Doug Liman’s movie was not a hit with audiences, and that makes even less sense than WB’s inability to stick to a name for it. The film got a 90% on Rotten Tomatoes and our own Famous Monster gave the film a great review, saying “With incredible special effects, terrific performances, and an original property that doesn’t rely on brand recognition, Edge of Tomorrow might just be the best moviegoing experience of the summer.”

Now that I think about it, maybe WB was smart being so obscure about the film’s name – I just devoted over 700 words to this home video release all because of this unofficial title change and many other sites have done the same and more will likely follow.

Below is the official synopsis for the film along with a list of the DVD and Blu-ray features. If you’re looking for a really good movie to watch, definitely give #allyouneediskilledgeoftomorrowlivedierepeat a chance.

3D Blu-ray Combo Pack and Blu-ray contain the following special features:

• Operation Downfall – Adrenaline Cut
• Storming The Beach
• Weapons Of The Future
• Creatures Not Of This World
• On The Edge With Doug Liman
• Deleted Scenes

Standard Definition DVD contains the following special features:

• Weapons Of The Future
• Creatures Not Of This World

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