Releasing the first trailer for a blockbuster film during the Super Bowl isn’t a completely new strategy. But it is one that will get the most eyes considering that it is one of the most watched games on the planet. And with companies spending up to $5 million for each commercial, you can bet that each studio is going to put their best – or at least blockbustery – film out there. And to get ahead of that, some, like Paramount, are releasing teaser posters to generate some interest.

The first poster for Mission: Impossible – Fallout has been released. The film is the sixth installment of the long-running franchise, which sees Tom Cruise reprising his role as Ethan Hunt once more. Check out the poster below.

As far as posters go, it is pretty generic. The main character is on it, with the exposition action sequence, title, credits, and release date seen within Hunt. But the action sequence looks to be pretty intense. That’s because the little guy dangling at the center of it is Cruise. The Mission: Impossible films, as of late, are no stranger to death-defying stunts. Whether it is clinging on for dear life on the world’s tallest building, or clinging on for dear life while on the side of a plane, it looks like there is no stunt that Cruise will not try. As you can see, this time he will be dangling from a helicopter.

Mission: Impossible – Fallout stars Cruise, Henry Cavill, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris, Angela Bassett, Vanessa Kirby, Michelle Monaghan, Alec Baldwin, Wes Bentley, and Frederick Schmidt. It’s directed by Christopher McQuarrie.

Here’s the official plot synopsis:

The best intentions often come back to haunt you. MISSION: IMPOSSIBLE – FALLOUT finds Ethan Hunt (Tom Cruise) and his IMF team (Alec Baldwin, Simon Pegg, Ving Rhames) along with some familiar allies (Rebecca Ferguson, Michelle Monaghan) in a race against time after a mission gone wrong. Henry Cavill, Angela Bassett, and Vanessa Kirby also join the dynamic cast with filmmaker Christopher McQuarrie returning to the helm.

There is also a quick teaser for the trailer below. Of course, it’s all very fast-paced. But there is lots of danger that the IMF team must overcome, and of course the familiar Mission: Impossible theme that plays during the course of it.

Both the teaser and poster appeared on Paramount’s official Twitter page.

Mission: Impossible – Fallout opens in theaters on July 28, 2018. And be sure to check back here for the first trailer on Super Bowl Sunday, February 4, 2018.

Poster

We're just getting started. #MissionImpossible Fallout trailer this Sunday. pic.twitter.com/JDQ9W81gZI

— Mission: Impossible (@MissionFilm) February 1, 2018

Video

Your mission, should you choose to accept it: Retweet to be one of the first to see the new @MissionFilm Fallout trailer this Sunday. #MissionImpossible pic.twitter.com/u4tblcCVbs

— Mission: Impossible (@MissionFilm) February 1, 2018