The LA Times is reporting that world famous product endorser Billy Mays was found dead in his home this morning by his wife. He was 50 years old.

Famous for his loud, in-your-face delivery of information of such products as OxyClean, Orange Glo, and Mighty Putty, Mays was also more recently featured on the fantastic Discovery Channel show Pitchmen, which followed him and Anthony Sullivan as they pitted “made for TV” products against one another, picking the superior one to provide their services to.

The cause of death is unknown, but a full autopsy is expected.