I was a little too old for the PBS show Reading Rainbow, by the time it surfaced I was already a teenager who was reading on a daily basis (and I still do). But I have a love and appreciation for anything that makes children want to read. And that’s exactly what LeVar Burton‘s Kickstarter campaign is aiming to do, get more kids to read.

Bring Reading Rainbow Back for Every Child, Everywhere. That’s what he named it and it seems like it’s pretty straightforward, to be honest. Enough people think the same way as I do, and this crowdfunding project was fully funded in less than a day. Yep, over a million bucks in under twenty-four hours. And actually, at the time of this article being written, it’s over the three million mark!

Read more and watch the Kickstarter campaign video below.