In an incredibly bizarre stroke of corporate synergy, Marvel announced on Tuesday that their hot summer comic book event Avengers Vs. X-Men will be featured on ABC‘s The Chew on Wednesday, April 4, 2012.
Yeah, I have no idea either, but this is apparently a real thing. Marvel states that the chefs of the talk/cooking show hybrid will both be discussing the comic as well as providing some healthy recipes for viewers of which, and I quote, “even Captain America would approve.” For those that don’t know, Disney owns both the ABC network as well as Marvel Comics, so it’s not really a surprise that there would be some cross-promotion going on here. But on a cooking show?
I don’t know, it sounds kind of ridiculous when you think that maybe Brian Michael Bendis and other creators could have been interviewed on any of the other numerous talk shows that ABC hosts, and maybe they are and I just haven’t seen anything about it. Either way, this is a very weird thing to take place. And if you don’t mind, I’m going to hypothesize about what we could be seeing…
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