At SXSW Marvel Entertainment shared its plans for the future of digital. The plans came off a little convoluted, but mostly exciting. But they only came off convoluted because Marvel isn’t sharing absolutely everything just yet. The beans will get spilled soon as their entire initiative (nudge nudge wink wink) begins on April 4th coinciding with the release of Avengers VS X-Men #1, when they roll out Infinite versions of their comics. The entire plan has been dubbed ReEvolution.
“Marvel’s always led graphic fiction industry in digital media innovation and the Marvel ReEvolution is a quantum leap into the future of publishing,” said Dan Buckley. Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We see print and digital product as complementary, not competitive””so we’ve made sure that not only do we have new digital content but also digital products that enhance the printed page. The release of Avengers VS X-Men #1, the biggest story we’ve ever told, is the activation point for the re-evolution of comics as a whole.”
...continue reading »
