A new short film has been released by Infiniti—yes, the same Infiniti that makes cars—in partnership with branded content company Campfire, which was co-founded by Blair Witch Project creators Mike Monello and Gregg Hale.

The short film is titled Deja View, and is unique because it adapts to each person, creating an entertainment experience that’s immersive and unique to almost everyone who watches it.

Continue reading to find out how it works, and where you can check it out.